.Manly Bands is actually a direct-to-consumer seller of males's rings. The firm launched in 2016 after John Ruggiero, the founder along with his spouse Michelle, could not discover an ideal wedding band.This is actually Ruggiero's second appearance on the podcast. In April 2021, we talked about the firm's starting, one-of-a-kind band materials, and extra. Since then, Manly Bands has actually gotten its producer. The making of rings from, claim, Jack Daniel's scotch barrels or even Fender guitar strands makes compelling video recording, states Ruggiero, excellent for narration on social media as well as somewhere else.The whole sound of our talk is embedded listed below. The records is actually modified for length and also quality.Eric Bandholz: Give our team a review of what you perform.John Ruggiero: My spouse, Michelle, and also I started an on-line ring company referred to as Manly Bands in 2016 to deal with a trouble of wedding event bands for guys. We were only married. I have big hands and couldn't locate a ring that I suched as that was actually not overpriced. My alternatives were buying from a brochure or having something personalized.I wound up purchasing from a web site. The band got there in a level mailer, without package or even customer support. It was a terrible knowledge by today's ecommerce specifications.Our team got gotten married to, moved to Fla, and required a project. Our company informed ourselves, "Our company are actually each business people. Why don't our experts create our own company?" Our team covered the sorts of concerns we would certainly observed as well as how to address them. My ring experience showed up, and also we opted to make an effort to handle it for other people.Our goal when our team began was to pay for rental fee. We presumed making a pair many thousand dollars a month coming from this would be great. Our experts considered it a way of living organization, not high-growth. It was actually merely Michelle and also me in our garage designing bands as well as sending all of them out to clients. Our experts had actually appealed one thing. Our information resonated with potential customers.Michelle as well as I make an outstanding group. I think of ideas, and also she's the implementer. A great deal of our success goes to her imaginative mind. She titles the bands as well as develops personalities. She connects the rings to customers. Illustrating a ring only as "eight-millimeter black" didn't suffice.Our company made rings coming from one-of-a-kind products, such as Jack Daniel's barrels or even unique metallics. Business took off. Since then, our company have actually increased considerably. We currently have more than 55 people in the Manly Bands household. Regarding one-half of those are actually band craftsmens that work in our lately acquired manufacturing outlet in Utah.Bandholz: When performed you obtain a manufacturer?Ruggiero: Concerning a year and also an one-half back. Our experts had actually been their client for years, so we knew them effectively. A lot of their business was wholesale, which failed to enthusiasm our company-- mosting likely to mom-and-pop jewelry experts. They retained their wholesale clients and brand. Our company acquired some of their possessions and took over employees.Bringing on a manufacturing group has been one of the most ideal traits our team have actually carried out. It's been incredible to head out certainly there and also view all of them make bands out of Fender guitar strings or metallic coming from an M1 Abrams tank.Bandholz: Exactly how performs internal manufacturing impact advertising?Ruggiero: It is actually been actually large. Taking a camera to the opposite of the office as well as shooting the crew making use of turrets to cut the metallic poles or even bourbon gun barrels into rings produces amazing online video. Our company possess our cam crew around all the time. Our team make use of that video on our social networking sites and in our ads and newsletters. Our company make an effort to market that since a lot of companies in the males's band space do not create. They lose ship or even order coming from abroad and afterwards deliver it out. But our experts wish it to last a life-time and be something people may take honor in.Our experts have actually possessed a great deal of success along with our armed forces ancestry collection, where our experts source special army materials. Our team have the M1 Garand rifle stock, the lumber part, coming from War of the nations I. Viewing our crew put that in the turret as well as cut a part out for a ring is amazing.Our marketing for those rings refer to the past, the soldiers, where the weapon was used, as well as traits like that. My partner as well as I analyzed filmmaking in university. Our experts use our capabilities to inform and narrate. As an example, I just recently acquired an e-mail coming from a consumer that discussed that his grandfather utilized to drive M1 storage tanks. The consumer skilled some of those bands to his grandfather, as well as they possessed quite an emotional swap. It's nice to aid consumers connect with their past and also develop one thing purposeful.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our company have pictures on Instagram, also. I perform Twitter and LinkedIn.